OUR MISSION
Is to inspire people to make healthier choices and lead happier, more fulfilling lives
Promoting health & wellness
Supporting sustainability
Providing convenience
Innovating flavor profiles
OUR STORY
Juice Guys is not just a juice brand, but a passion project born out of a deep desire to positively impact people’s lives. The founders, Sahil and Sahaj, believed everyone deserves access to healthy, delicious, and natural beverage options. A brand that would embody their values of quality, freshness, and healthfulness. For years, they have been creating brands that would offer something unique and special.
After realising that a significant gap in the market for truly fresh and healthy juice options,- Juice Guys was invented. They saw an opportunity to make a difference by creating a brand that would be synonymous with quality and freshness.
VISION
The vision of Juice Guys is to make healthy choices accessible to everyone and inspire people to lead healthier, more fulfilling lives through their delicious and nutritious blends made with the freshest, locally sourced ingredients.
Due to the multiple health benefits, the juice market anticipates huge growth in the coming years. Health-conscious people are also shifting from fruit drinks to the fruit and vegetable juice segment
as it is healthier and has non-added preservatives or artificial flavours like that in the fruit drinks segment. Rapid urbanization, surging income, and increasing health consciousness would further drive the Indian Juice market. This presents an opportunity for brands like Juice Guys to inspire people to make healthier choices and enjoy a happy and refreshing lifestyle.
Sahaj Chopra
From successfully running his family business, Chopra Automobiles, to his promising debut in the food and beverage industry with Millie’s Cookies, a celebrated global confectionery brand, Sahaj Chopra has had quite a versatile business background.
After graduating with a bachelor’s degree in Journalism and Mass Communication, Sahaj’s natural entrepreneurial drive led him to take on the workings of his 3rd generation family business – a leading defence distributor in the country that operates as a supplier to the defence sector in India.
His year-long partnership with his business partner, Sahil Arya, co-owner of the Indian franchise of Millie’s Cookies, Fat Tiger, and The Old Delhi, Sahaj is now ready to take another big step in the food and beverage industry.
Sahil Arya
With a master’s in business administration, Sahil Arya commenced his
career by stepping into the finance side of things.
In a year, he switched to the franchise industry and pioneered as a consultant for investors looking into buying franchises. Sahil Arya has since then proven to be a high-energy, global business development specialist, with significant achievements in supporting international brands to expand their core offering in global markets.
Today, he co-owns and manages the overall growth of the Indian franchise of
Millie’s Cookie, Fat Tiger, and The Old Delhi along with his business partner Sahaj Chopra